Stockholm's 120ft raises EUR 576,000 to run humanoid microfactories in shipping containers

Stockholm's 120ft Factory AB launched on Oct 15 with EUR 576,000 (about $644,000) from 22 angel investors to build microfactories that fit inside three 40-foot shipping containers, the combined length behind the name. Customers never buy a robot: brands pay per finished product and keep their own component suppliers, which send parts to a 120ft site where shared robots handle final assembly, inspection and packing.

Since 120ft is paid per finished unit, its margin rests on how fast it can teach a humanoid robot a new assembly task. The company says programming one end-to-end skill took seven weeks in 2025 and takes seven hours now, targeting seven minutes in 2027; its Factory OS turns designs, parts lists and quality requirements into instructions and simulates every job first. Runs start at 100 units, aimed at small appliances and consumer electronics.

The physical AI claim has limits. Pilots cover rigid parts under 5 kg joined with screws or press-fits; cables, flexible materials and gluing come later. 120ft labels the seven-minute curve an outlook, not a measured result, and if a run needs more hands-on help than its lamp demonstration suggests, per-unit pricing at 100 units can stop covering the shared robots.

Investors include Ted Persson of EQT's Scaleup Europe Fund, Sophia Bendz of Cherry Ventures, Matthias Dantone, and Planet A Ventures' Sam Baker. Founder and CEO Martin Willers hit the ordering problem at Transparent, the repairable speaker maker he co-founded. For a smaller brand, he says, it means "tying up cash and making decisions about demand far too early."